This is a promotional idea we favour highly: offer something of value for a booking instead of discounting.
Easy examples of value adding would be a bottle of champagne or other indulgence or a pampering gift.
Can you partner with another local business that provides the value-add free to you in order to gain exposure for their business (eg: a café that offers two free coffees you use in your promotion stands to gain a lunch sale)?
The value-add does not need to be significant to have an effect, but it should not come with any strings attached and appear indulgent or generous (not necessarily both!).
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